Many urban yoga studios use something like an herbal incense to help induce a relaxed mood for an otherwise stressed-out clientele. Such venues have always placed a high premium on atmospheric aids, and the use of incenses made of herbs is just the latest fad. Whereas the general fragrances of previous fashion trends in the industry became too widely adopted and thus passé, burning herbal mixes is the It thing-to-do because of the belief that the smell itself has some serious but gentle consciousness-raising properties of some sort!
Well, there’s always one born every minute…uh, a yoga student, that is!
Anyway, what will they think of next?? No need to worry, if the creativity and marketing prowess of something like Vikram Yoga (“TM,” dude) is anything to go by.